"ClickFunnels alternative" is really two searches wearing the same words. Course creators want somewhere cheaper to host and sell content. B2B teams want a CRM, because a funnel does not close a deal that takes four conversations.
Those need different products, so this list is split. Six alternatives, grouped by which of the two you are.
Key takeaways
- Course creators: Systeme.io (from free) and Kartra (from $52/mo) both include course hosting, memberships and affiliates.
- B2B teams: Scalry, Pipedrive or Keap — you need pipeline stages and follow-up, not upsell mechanics.
- ClickFunnels is still best for order bumps, one-click upsells and webinar funnels. If those drive your revenue, stay.
- Watch the seat cap: the $81/mo Launch plan allows two team members, which forces an upgrade on headcount rather than volume.
- Nothing here hosts courses except Systeme.io, Kartra and ClickFunnels itself.
How we picked
Every list like this is someone's opinion. Here are the criteria behind this one, so you can discount the ones you disagree with.
- Solves one of the two jobs properly — selling digital products, or running a real sales process.
- Published pricing verified in August 2026.
- Self-serve, with a trial or free tier.
- Honest about gaps. Where a tool cannot host a course, we say so rather than implying otherwise.
Disclosure: this article is published by Scalry, which appears on the list. We have tried to describe every tool as its own users would, including where they beat us — but read it knowing who wrote it, and check the claims against each vendor.
Best for course creators and digital products
1. Systeme.io
Price: Free, then $17–$97/mo
Best for: Creators validating or running lean
The free plan covers 2,000 contacts, three sales funnels, one course and unlimited email sends. Paid tiers add unlimited funnels, unlimited courses and, at $97/mo, unlimited contacts.
Affiliate management and webinars are included on the relevant tiers, with no transaction fees.
Where it wins: Nothing in this category comes close on price, and the free tier is a genuine product rather than a trial.
Where it falls short: Basic contact management rather than a CRM, no native booking, no social publishing, and clearly built for one operator.
2. Kartra
Price: $52–$429/mo annually
Best for: Course businesses that need hosted video
Funnels, email, membership sites, hosted course video with gated access, a helpdesk and affiliate management in one subscription.
Priced by contact tier: 500, 2,500, 12,500 and 25,000.
Where it wins: Hosted video with progress tracking removes a separate subscription, and the built-in helpdesk is unusual at this price.
Where it falls short: Contact tiers step steeply — crossing 12,500 roughly doubles the bill — and published plans cap at ten team members.
Best for B2B and sales-led teams
3. Scalry
Price: $29–$199/mo, flat
Best for: Teams where a human talks to the buyer
Funnels and landing pages sit alongside a real pipeline CRM, booking, sequences and LinkedIn outreach against the same contact record — which is what a four-conversation sale actually needs.
It also generates the campaign creative: images, video, voiceover and copy on one credit balance.
Where it wins: The sales process and the funnel are the same system, so a lead that goes quiet is visible rather than lost in a spreadsheet.
Where it falls short: No course hosting, no memberships, no affiliate management. A course business needs one of the tools above instead, or alongside.
4. Pipedrive
Price: $14–$79/seat/mo
Best for: Sales teams that only need the pipeline
A focused sales CRM: fast interface, strong forecasting, easy adoption. Landing pages and email campaigns are paid add-ons.
Where it wins: At one or two seats it is the cheapest credible CRM here, and reps actually use it.
Where it falls short: Not a funnel builder. If you need landing pages and checkout, this is the wrong half of the problem.
5. Keap
Price: From $249/mo (2 users)
Best for: Service businesses that quote and invoice
Lifecycle automation with native quoting, invoicing and payment collection attached to the contact record. Landing pages and forms are included.
Where it wins: Quote-to-cash in the same system, plus a large consultant ecosystem.
Where it falls short: Expensive next to everything else here, and implementation is required before launch.
6. GoHighLevel
Price: $97–$497/mo
Best for: Agencies running funnels for clients
Funnels, CRM, booking and automation with unlimited contacts and users, plus sub-accounts and white-label reselling.
A large snapshot marketplace means a pre-built funnel for your niche may already exist.
Where it wins: If you build funnels for other people's businesses, the multi-tenancy is the whole product.
Where it falls short: No course hosting, no affiliate management, and you pay for reseller infrastructure a single brand will not use.
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Quick comparison
| Tool | From | Courses | Affiliates | Pipeline CRM |
|---|---|---|---|---|
| ClickFunnels | $81/mo | Yes | Yes | Basic |
| Systeme.io | Free / $17/mo | Yes | Yes | Basic |
| Kartra | $52/mo | Yes | Yes | Basic |
| Scalry | $29/mo | No | No | Yes |
| Pipedrive | $14/seat/mo | No | No | Yes |
| Keap | $249/mo | No | No | Yes |
| GoHighLevel | $97/mo | No | No | Yes |
Pricing for both products was checked against the public Scalry and each tool listed pricing pages in August 2026. SaaS pricing changes often — confirm the current numbers with each vendor before you commit to a plan.
When running two tools is the right answer
Comparison articles rarely say this, but for a consultant selling both a course and a service, one product genuinely will not fit. The course needs hosting, checkout and upsells; the service needs a pipeline, booking and follow-up across weeks.
Running a course platform alongside a CRM is a defensible architecture. The rule that makes it work: decide which system owns the contact record before you connect anything. Teams that skip that step end up with two half-correct databases and trust neither.
What to check before you switch
- Where does hosted content go? If your course video lives in ClickFunnels, that is the hardest thing to move and should drive the decision.
- Seat caps. Launch allows two team members; Kartra caps at ten. Hiring, not volume, is what forces the upgrade.
- Affiliate records. Affiliates are people with payment expectations — plan where they land explicitly.
- Test a real transaction end to end before cancelling anything.
- Export contacts with purchase history, which is what makes segmentation useful afterwards.
What ClickFunnels still does better than everything here
It would be easy to write a list of alternatives without saying this, but three things on ClickFunnels have no real equivalent among the cheaper options, and if any of them drives your revenue you should stay where you are.
Order bumps and one-click upsells
For direct-response businesses this is often the difference between a $50 and a $130 average order value. ClickFunnels has spent a decade refining the mechanics — the timing, the friction, the way a bump appears beside the order form rather than after it. Systeme.io and Kartra both have versions of this; neither is as polished.
The template and training ecosystem
You can buy a proven webinar funnel structure and import it, rather than starting from a blank canvas and guessing. For anyone who has not built dozens of funnels, that head start is worth real money and it is not available elsewhere at the same depth.
Unlimited funnels on every tier
Even the $81/mo Launch plan has no funnel limit. Most alternatives gate funnel count on the lower tiers, so an agency or a creator running many offers can end up paying more elsewhere despite the cheaper headline price.
The honest summary: ClickFunnels loses on CRM depth, multi-channel reach and price. It wins on the specific mechanics of selling a digital product to a cold audience, and that is not a small thing to give up.
Frequently asked questions
What is the best ClickFunnels alternative?
For course creators, Systeme.io (from free) and Kartra (from $52/mo) are the closest equivalents, since both include course hosting and affiliates. For B2B teams, the honest answer is that you need a CRM rather than a funnel builder — Scalry or Pipedrive.
Is there a free ClickFunnels alternative?
Systeme.io's free plan includes three sales funnels, 2,000 contacts, one course and unlimited email sends, with no time limit and no transaction fees.
Which alternatives host online courses?
Only Systeme.io and Kartra on this list. Scalry, Pipedrive, Keap and GoHighLevel do not host course content, so a course business would need a second tool.
Does anything match ClickFunnels for upsells?
Not really. Order bumps and one-click upsells are what ClickFunnels has spent a decade refining, and for direct-response offers they are often the difference between a $50 and a $130 average order value. If that mechanic drives your revenue, staying is the rational choice.
Can I use ClickFunnels and a CRM together?
Yes, and for businesses with both a course and a B2B motion it is often the right architecture. Make the CRM the source of truth for people and let ClickFunnels own transactions.
The question that settles it: does a human ever talk to your buyer? You can rebuild one real campaign inside Scalry before moving anything else.
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