Kartra bundles funnels, email, membership sites, video hosting, helpdesk, and affiliate management into one subscription. It is a genuine all-in-one for people who sell digital products. Scalry is an all-in-one for people who run marketing operations. The overlap is real but partial, and the pricing structures are quite different.

Pricing compared

Kartra's plans are defined mainly by contact count, and the steps are large.

Note what happens between tiers. Going from 2,500 to 12,500 contacts roughly doubles the price; going to 25,000 more than doubles it again. A business with 30,000 contacts is looking at $549/month on monthly billing. Scalry's top published plan is $199/month. Also worth noting: Kartra's Essentials plan caps you at five pages and one product, which is a starter tier in the strict sense.

Pricing for both products was checked against the public Scalry and Kartra pricing pages in August 2026. SaaS pricing changes often — confirm the current numbers with each vendor before you commit to a plan.

Feature-by-feature comparison

Where Kartra is the better choice

You sell courses or memberships

Kartra's membership sites, drip content, and progress tracking are built for exactly this. Running a course business on Scalry would mean adding a separate course platform, which undoes the point of consolidating.

You need video hosting included

This is quietly one of Kartra's best features. Hosting course video with analytics, calls to action, and gated access — without a separate video subscription — removes a real cost and a real integration.

You run affiliates

Affiliate recruitment, tracking, and commission management are included. That is otherwise a whole separate product.

You want a helpdesk in the same system

Kartra's ticketing and live chat sit beside the customer record. For a digital product business handling support volume, that is convenient and Scalry has no equivalent.

Where Scalry is the better choice

Your contact list is growing

Kartra's tier steps are steep. Crossing 12,500 contacts more than doubles your bill, and crossing 25,000 does it again. If list growth is the plan, model that cost curve before committing — it is the single most important number in this comparison.

You market to businesses

Kartra is built around digital product sales. B2B motions need pipeline stages, lead assignment, sequences, LinkedIn outreach, and activity history. That is Scalry's core, not Kartra's.

Content production is your constraint

Kartra hosts and delivers content beautifully but does not generate it. Scalry produces images, video, voiceover, and copy on-brand inside the same workspace.

Social is a real channel

Social publishing is not a Kartra capability. If organic social is part of your growth motion, that is another subscription alongside it.

The costs that don't appear on the pricing page

• Contact tier jumps. The biggest factor by far. Price Kartra at the list size you expect in twelve months, not today.
• Essentials plan limits. Five pages, one product, and 10,000 emails per month make Essentials a trial tier in practice rather than a working plan.
• Team member caps. Ten team members at the top published tier is a real ceiling for a larger organisation.
• Social and outreach tools. Not included; budget them separately.
• Creative production. Included in Scalry's credits, separate on Kartra.

Migrating between the two

• Decide what happens to hosted content first. If your courses and video live in Kartra, that is the hardest thing to move and should drive the decision, not follow it.
• Export contacts with tags and purchase history. Purchase history is what makes segmentation useful; do not leave it behind.
• Preserve affiliate records. Affiliates are people with commercial relationships and payment expectations. Plan their landing spot explicitly.
• Rebuild the highest-revenue funnel first and compare conversion honestly before moving the rest.
• Do not cancel until checkout is verified live. Test a real transaction end to end.

Which one should you pick?

A worked example

A course business growing from 8,000 to 30,000 contacts

They sell a $500 certification course and a $99/month membership. Their list is 8,000 today; a paid acquisition push is planned that should take it past 30,000 within a year. Three staff plus contractors.

The course video, the membership area, and the affiliate programme all run on Kartra today.

How this plays out on Kartra

At 8,000 contacts they sit on the Growth plan at $189/month annually — $2,268 a year for the platform, the hosted course video, the membership area, the helpdesk, and affiliate tracking. For a course business that is a lot of product for the money.

Past 25,000 contacts they move to Professional at $429/month annually, or $5,148 a year. The acquisition push roughly doubles the platform bill, and that increase arrives whether or not the new contacts convert.

How this plays out on Scalry

The contact growth would not move the bill, and the paid acquisition creative — the ad images and video variants this campaign will consume constantly — comes from the credit balance rather than separate subscriptions.

The course, the membership, the hosted video, and the affiliates have no Scalry equivalent. That is most of what this business sells.

The verdict for this team

Kartra, and the tier increase is the cost of doing business. When hosted course video, memberships, and affiliates are the product, no amount of pricing advantage compensates for not having them.

The useful action is not switching, it is modelling. Price Professional before launching the acquisition push, and make sure the campaign's return covers the roughly $2,900 annual step up as well as the ad spend. Teams are far more often surprised by that step than by the ad budget.

What year one actually costs a five-person team

Headline prices are per month and per seat, which makes them hard to compare. Below is the same team — five people, annual billing where the vendor offers it — costed for twelve months. Scalry is priced at its most expensive published plan so the comparison is not flattered by picking a cheaper tier.

Kartra's column moves with your list, not your headcount — the opposite of a per-seat product. At 500 contacts Kartra Essentials is $624 a year and cheaper than any Scalry plan. The crossover is a function of list growth, so model that curve rather than today's number.

Questions to ask before you commit

Whichever way you are leaning, these are the questions that change the answer. Work through them against your own numbers rather than anyone's feature matrix — including this one.

• Where will your list be in twelve months? Kartra's tier steps are the whole comparison.
• Do you sell courses or memberships? Kartra includes them; Scalry does not.
• Do you need hosted, gated video? This is one of Kartra's quietly strongest features.
• Do you run affiliates? Otherwise a separate subscription entirely.
• Is your motion B2B or digital-product sales? They need different systems.
• Is organic social part of growth? Kartra does not publish socially.

If you cannot answer the first three, you are not ready to choose between Scalry and Kartra yet — you are still deciding what you need, which is a cheaper problem to solve first.

Frequently asked questions

Is Scalry a Kartra alternative?

For marketing operations, CRM, and outreach, yes. For selling courses and memberships with hosted video and affiliate management, no — those are Kartra features with no Scalry equivalent.

Which is cheaper, Scalry or Kartra?

It depends on list size. At 500 contacts Kartra Essentials is $59 against Scalry's $79 Pro plan. At 25,000 contacts Kartra Professional is $549/month against Scalry's $199 Agency plan. The crossover comes fast once your list grows.

Does Scalry host video like Kartra?

No. Scalry generates video as a marketing asset but does not provide gated course-video hosting with progress tracking.

Can I use Kartra for courses and Scalry for marketing?

Yes, and for businesses with both a course product and a B2B motion that can be the right architecture. Decide which system owns the contact record before connecting them.

Does Kartra charge per contact?

Effectively yes — contact count is what separates the plans, and the steps between tiers are large. It is the number to model carefully.