Keap — the product most people still think of as Infusionsoft — has been doing small-business sales and marketing automation for two decades. It is mature, capable, and priced accordingly. Scalry starts at roughly a tenth of Keap's entry price. That gap deserves a proper explanation rather than a feature checklist.

Pricing compared

A five-person team on Keap is $299 plus three extra users at $39, so $416/month before implementation, contact-tier increases, or text marketing. The same team on Scalry's Agency plan is $199/month. Over a year that is roughly $5,000 against $2,400, and the Keap figure excludes the implementation package.

Pricing for both products was checked against the public Scalry and Keap pricing pages in August 2026. SaaS pricing changes often — confirm the current numbers with each vendor before you commit to a plan.

Feature-by-feature comparison

Where Keap is the better choice

You invoice clients from the same system that markets to them

This is Keap's most under-rated strength. Quotes, invoices, and payment collection sit next to the CRM record, so the sales conversation and the money are in one place. For service businesses — contractors, clinics, consultancies — that is a genuine workflow advantage, and Scalry does not match it.

You want someone to set it up for you

Keap's required implementation is often described as a hidden cost. For some buyers it is the actual product. If nobody on your team will own configuration, paid implementation is more likely to succeed than a self-serve trial that stalls in week two.

Your automation encodes twenty years of process

Keap's automation depth is real. Businesses running intricate lifecycle campaigns with lead scoring, complex branching, and tight commerce integration have built something valuable there. Do not throw that away for a lower subscription price alone.

You need a big partner ecosystem

There is a substantial community of Keap-certified consultants. If you want to hire an expert on short notice, that market exists.

Where Scalry is the better choice

The price gap is not marginal

Ten times the entry price is not a rounding difference. For a small marketing team, the honest question is whether you will genuinely use Keap's depth or simply pay for it. Most teams evaluating Keap use a fraction of what they are buying.

You need modern content production

Keap was designed before AI content generation existed, and it shows. Scalry generates images, video, voiceover, and copy inside the workspace, on-brand, on one credit balance. On Keap that is an entirely separate stack.

You want to start without a project plan

Required implementation means a scoping call, a schedule, and a statement of work before you send a campaign. Scalry's trial starts immediately. For teams that need to move this quarter, that difference is not cosmetic.

Modern channels matter to you

LinkedIn outreach, social publishing, and AI voice agents are built into Scalry and largely absent from Keap.

The costs that don't appear on the pricing page

• Implementation. Required, quoted per customer, and not published. Get this number in writing before you compare anything — it materially changes year-one cost.
• Per-user growth. $39 per additional user monthly. A ten-person team adds $312/month over the two included seats.
• Contact tiers. Keap's price scales with contact volume. Price it at next year's list size.
• Text marketing. Included at the first tier, then from $24/month.
• Your AI stack. Included in Scalry's credits, separate on Keap.

Migrating from Keap

Keap migrations are more involved than most because long-standing accounts accumulate a decade of tags and campaign logic.

• Audit tags before exporting. Mature Keap accounts routinely carry hundreds of tags, many unused. Decide which ones actually drive logic and migrate only those.
• Document your campaign sequences on paper. Keap campaign builder logic does not export in a form another platform can read. Screenshot and describe each one before you rebuild it.
• Solve invoicing separately. If you use Keap for quotes and payments, decide where that goes before cancelling. This is the step most likely to stop the migration, and it should be settled first.
• Export contacts, notes, and order history. Order history in particular is easy to forget and impossible to recover after cancellation.
• Rebuild the top three automations only. The rest can wait, and many will turn out not to be missed.

Which one should you pick?

A worked example

A twelve-person home services company

They install and service commercial HVAC systems. Leads arrive from search and referral, someone books a site visit, an estimator produces a quote, and if it is accepted the job is scheduled and invoiced. Average job value is $8,000.

Five office staff and seven technicians. Nobody is a marketer.

How this plays out on Keap

This is close to Keap's ideal customer. The quote goes out from the same system that holds the contact record, the invoice follows it, payment is collected in place, and the follow-up automation for unaccepted quotes runs off the same data.

It costs $2,988 a year for two users plus $39/month for each additional office seat, and implementation is required. For a company where a single won quote is $8,000, that is not a meaningful objection.

How this plays out on Scalry

The marketing and pipeline side works well — lead capture, booking the site visit, follow-up sequences, and campaign content are all covered, and the AI production would help a team with no marketer.

Quoting and invoicing do not. They would need a separate system for that, and the estimator would be moving between two tools on every job. For this business that is the wrong trade.

The verdict for this team

Keap, without much hesitation. When the quote-to-invoice flow is the core of the operation, keeping it beside the customer record is worth more than the price difference, and required implementation is an advantage rather than a cost for a team with nobody to own configuration.

This is a good illustration of why price comparisons mislead. Scalry is roughly a third of the cost here and still the wrong answer.

What year one actually costs a five-person team

Headline prices are per month and per seat, which makes them hard to compare. Below is the same team — five people, annual billing where the vendor offers it — costed for twelve months. Scalry is priced at its most expensive published plan so the comparison is not flattered by picking a cheaper tier.

Keap's implementation fee is quoted per customer and not published, so it cannot be included as a number — get it in writing before comparing. Contact-tier increases are also excluded, which means the Keap column is a floor rather than an estimate.

Questions to ask before you commit

Whichever way you are leaning, these are the questions that change the answer. Work through them against your own numbers rather than anyone's feature matrix — including this one.

• Do you invoice from the CRM? This is Keap's strongest argument and Scalry has no equivalent.
• What is the implementation quote? Get the actual number before comparing anything else.
• Will anyone own configuration internally? If not, paid implementation may be the feature you are buying.
• How much of Keap's automation depth will you reach? Most evaluating teams use a fraction of it.
• How many users? Past two, $39 each adds up quickly.
• Do you need to launch this quarter? Required implementation is a scheduling dependency, not just a cost.

If you cannot answer the first three, you are not ready to choose between Scalry and Keap yet — you are still deciding what you need, which is a cheaper problem to solve first.

Frequently asked questions

Is Scalry a Keap alternative?

For marketing and sales pipeline work, yes — and at a much lower price. For businesses that rely on Keap's native invoicing, quoting, and payment collection, Scalry does not replace that piece and you would need another tool for it.

How much cheaper is Scalry than Keap?

Keap starts at $299/month for two users plus required implementation. Scalry runs $29 to $199/month. For a five-person team the gap is roughly $416/month against $199/month, before Keap's implementation fee.

Does Scalry do invoicing like Keap?

Not natively. Payments can be collected through funnels, but quoting and invoicing against a CRM record is a Keap strength without a direct Scalry equivalent.

Is Keap the same as Infusionsoft?

Keap is the current name for the product formerly sold as Infusionsoft. Older documentation and consultants often still use the original name.

How hard is it to leave Keap?

Harder than most, because campaign logic cannot be exported in a portable form and long-lived accounts accumulate a great deal of tag-based logic. Budget a month and rebuild deliberately.